CITY OF SAN FERNANDO - Several local candidates in the province had maximized the potential of the social networking sites to reach out voters and constituents in a wider perspective.
Far from the conventional ways of campaigning, candidates in different elective positions from the provincial down to the municipal level had signed up their respective Facebook accounts.
These accounts provided them free online presence wherein they can post their programs, projects and photos as well as their flat form of government to solicit support, votes and increase their chances of winning in the upcoming midterm elections.
Some politicians with an existing Facebook accounts are Governor Lilia Pineda, former Governor Eddie Panlilio, Congressman Tarzan Lazatin, Representative Aurelio Gonzales, Congresswoman Gloria Macapagal Arroyo.
Incumbent mayors with the same accounts are Jerry Pelayo, Ed Pamintuan, Lito Naguit, Arturo Naguit, Annette Flores-Balgan, Condralito Dela Cruz, Teddy Tumang, Marino Morales, Jun Tetangco among others.
On the contrary, it was observed that social networking site like Facebook has also been utilized by some individuals including candidates to discredit, attack and expose the wrongdoings of their rivals.
Meanwhile, reports have it that with this technological advancement, the Commission on Election can now easily notify election candidates of their campaign violations through their Facebook and Twitter accounts.
Aside from issuing a formal notice, the poll body usually posts photos of illegal posters in social media, putting pressure on the candidates to remove them at once.
Many social networking sites recorded millions of members using their networks on regular basis to communicate, share, create, and collaborate with others.
Popular sites include Facebook, LinkedIn , Twitter and Google+.
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